Sloane Studio Lab, a creative studio specializing in design, branding and artwork.

















       
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Anthropologie

Digital Creatve Direction
2016

Directed digtial marketing efforts, evergreen and seasonal design aesthetics across all digital channels for anthropologie.com, synthesizing with store and catalog branding for cohesiveomni-channel efforts. Led design of visuals and experience to ensure streamlined navigation while delighting customers.
Each year contained five seasonal campaigns. Prior to each, seasonal branding guidelines were developed by the creative team  to guide all communications.
Led the user experience team in building a shoppable application that exceeded expecations and other brands attempt to emulate.